Google SEO Playbooks by Industry
Buyers behave differently in every industry — different search habits, decision cycles and competitive landscapes. Every industry page answers the same six questions: what buyers search for, how competitors rank, how product pages should be built, which keywords are worth doing, how Google judges your expertise, and how to generate more inquiries.
Machinery & Industrial Equipment SEO
Many product models, complex parameters and long decision cycles — the ideal profile for the 'keyword clusters plus category pages' approach.
- What do buyers search for?
- How should product pages be built?
- Which keywords are worth targeting?
LED Lighting SEO
Strong multilingual demand, certification-sensitive buyers and highly standardised specifications — the focus is language versions and localised content.
- What do buyers search for?
- How should multilingual sites be configured?
- How should certification content be written?
Solar / new energy SEO
Mostly new sites, with fierce competition on head terms — best entered through decision-stage long-tails, building trust with real factory evidence.
- What do buyers search for?
- How should a new site cold start?
- How should trust evidence be built?
Auto Parts SEO
Search structure here is dictated by vehicle data; the job is turning fitment lists and OE numbers into searchable text pages.
- What do buyers search for?
- How should fitment data be structured?
- How do we handle US vs UK terminology?
Stainless Steel / Raw Materials SEO
The grade itself is the keyword; the job is turning composition tables, standard cross-references and test documents into searchable specification pages.
- What do buyers search for?
- How should specification pages be built?
- Should prices be published?
Medical Devices SEO
The highest compliance and qualification barriers. Content needs exceptional expertise and source attribution — in preparation.
- What do buyers search for?
- How should compliance content be written?
Your industry not listed?
Industry playbooks can be reused, but keywords and product page structure must fit your actual situation. Book a free audit and we will advise you based on your industry.