Google SEO Learning Path for Exporters
Not a pile of scattered articles, but a route you can walk from start to finish. Four stages and fifteen lessons, beginning with realistic expectations and running all the way to GEO optimisation and data review in the AI search era. Finish it in order and you will be able to run SEO on an export website on your own.
Where Should I Start?
Pick your entry point based on where you are now. You do not have to read from the top.
Your site is new or SEO has not started, and you want a systematic grasp of what to do, how long it takes and where the money goes.
Start with Stage 1 and follow the order →Your site is live and you want targeted fixes for speed, indexing, multilingual setup, keyword selection or conversion pages.
Jump to Stage 2 / 3 →You have heard AI Overviews is eating clicks, and you want your content cited — and want to know how to measure it.
Straight to Stage 4 · GEO →Browse by Topic
Already know exactly what you need? Jump straight in here.
For export business owners: keywords, product pages and inquiry conversion, seen through an acquisition lens.
Take the full path →A complete body of SEO knowledge: a 20-module handbook from crawling and indexing to algorithm updates.
Look up the handbook →For developers and build teams: speed, crawling, indexing and structured data.
Go to the technical section →For those with SEO fundamentals already in place: getting content into AI search's citation pool.
Straight to GEO →Reference Handbook: The Complete Google SEO Knowledge Base (20 Modules)
Awareness & Expectations
The Complete 2026 Roadmap for Export Website SEO
Making SEO and Google Ads Work Together
Export SEO Mistakes to Avoid
Technical Foundations
Core Web Vitals — Three Metrics Cheatsheet
Website Speed Optimisation in Practice
Getting Started with Google Search Console
hreflang setup: the trap 40% of sites fall into
B2B Long-Tail Keywords and Buying Intent
Content & Authority
Content Strategy and E-E-A-T in Practice
Product and Category Page SEO
Internal Linking: Routing Authority to Inquiry Pages
Backlinks and Authority: Quality Over Quantity
Frontier: The AI Search Era
What Is GEO: Getting AI Search to Cite Your Content
AI Content and Google Policy
AI Visibility Monitoring and Data Review
The GEO Full-Intent Content System: How to Lay Out the Five Layers L1–L5
Finished the lessons and want to know where your own site falls short?
Three minutes for a free SEO audit: apply what you have learned to your own site and walk away with an actionable fix list.